Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, highlighted the defining features of this year’s edition: “In line with the evolution of the industry, exhibitors are not just showcasing products, they are presenting visionary ideas. From practical tools for special needs to notebooks crafted with story and style, the fair reflects how stationery represents an outlet for creativity and purpose, enhancing its global market potential. We are proud to provide a platform where buyers can discover exceptional items, connect with trusted suppliers, and be inspired by new possibilities.”
Standout exhibitors include China First Pencil, showcasing its CHUNGHWA eye-protection pencils with a balanced triangular grip designed to reduce writing fatigue, alongside its Artist and Sketch Art Series for illustration and sketching; Hangzhou Caishun Stationery, presenting its SUPERDOTS dot markers for early childhood development, which are colourful, washable, and safe for young learners; Hangzhou Paper Penguin Culture, introducing new paper design products such as themed stickers for scrapbooking and journals, puzzle-style photo frames, and greeting cards; and Marshmallow from Portugal, returning with Back to School and lifestyle collections featuring eco-conscious backpacks and accessories.
Curated showcases enhance the buyer journey
Before entering the main hall, visitors will be greeted by the fair’s central display, selected highlight products of exhibitors will be featured to give an overview of this year’s showcase.
Within the main hall, buyers can efficiently navigate four themed product zones:
- Kids & School – featuring educational tools, colourful school supplies, and student-focused stationery that prioritises engagement and safety.
- Pen & Paper – offering writing instruments, journals, notebooks, and paper goods where practicality meets design.
- Creative Art – showcasing DIY materials, sketchbooks, and art supplies catering to professional creatives, educators, and hobbyists.
- Office Supplies – presenting workspace essentials, desktop tools, and organisational products for today’s hybrid and home-office environments.
Complementing this product discovery is a fringe programme that explores the ideas and strategies driving the industry forward. Sessions include:
- Empowering Stationery’s Future: Unlocking Innovation Through AI and Digital Co-creation
Speaker: Mr Gary Li, Founder, ConnecTech Limited
This session examines how AI is being integrated into product development and creative processes, helping stationery brands deliver smarter, more personalised solutions for learning, productivity, and design. - An E-Commerce Roadmap for Stationery Brands
Speaker: Mr Terry Kwok, Cross-Border E-Commerce Strategist, Alibaba.com
Attendees will gain practical strategies for identifying their ideal international customers using AI-driven analytics and cross-border platforms, with a focus on helping stationery brands scale globally. - Imbuing Stationery with Soul and Story
Speakers: Dr Alex King, Co-Founder, Alex King Atelier
Ms Wylis Chiu, Founder & Creative Director, Flare Paper n’ Style
A conversation between two award-winning creatives on how visual identity, product storytelling, and design philosophy can create stronger emotional connections with customers.
Further engagement is available at the Product Demo & Launch Pad, where selected exhibitors will showcase their latest innovations in action. First time exhibitor, Blaxall Optics Low Vision (New Zealand) will unveil its Professional Magnifier Series, developed to support users with low vision. Young Tide, a homegrown Hong Kong brand, will introduce its TATOU notebook line, combining premium materials with thoughtful design to elevate the writing experience.
To facilitate networking beyond the show floor, online business matching is available via the Click2Match platform until 22 January 2026, enabling buyers and exhibitors to arrange meetings and explore new opportunities before, during, and after the show.
Jointly organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), the fair will be held concurrently with the HKTDC Hong Kong Toys & Games Fair and the Hong Kong Baby Products Fair, providing a one-stop sourcing platform and crossover business opportunities for participants.
Press information and photographic material:
https://www.hkstationeryfair.com
Links social media pages:
https://www.facebook.com/hongkongstationeryfair/
https://www.linkedin.com/company/hk-intl-stationery-school-supplies-fair/
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
About the HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn