Aligned with evolving industry trends and market needs, this year's show will introduce two specialised zones, the POD Zone and Custom Molds Zone. The POD Zone will feature cutting-edge print-on-demand products and solutions to meet growing consumer demand for customisation. Meanwhile, the Custom Molds Zone will gather tailor-made mold manufacturers with specialised R&D capabilities, enabling buyers to source the most innovative custom products. Additionally, the returning Digital Innovation Zone and Cross-Border E-Commerce Logistics Zone will both emphasise technological advancements and supply chain innovations, providing businesses with practical solutions to leverage the latest digital developments and extend their global reach.
Premier exhibitor lineup across four themed halls
As one of China’s major annual e-commerce events, leading suppliers, service providers,
e-commerce platforms, buyers, and industry experts from around the world will present a comprehensive spectrum of goods and solutions from 14 product categories across 80,000 gross sqm of exhibition space. Major categories include beauty and personal care, building materials and home decoration, consumer electronics and household appliances, fashion and accessories, festive items, food and beverages, hardware and outdoor gardening, household consumer goods, jewellery and accessories, medical care products, pet supplies, sporting goods, stationery, and more. Through four strategically designed halls – Consumer Electronics, Fashion & Lifestyle, Sports & Leisure, and Home Living – the upcoming edition will continue to highlight trending cross-border e-commerce products and services spanning the entire supply chain, including key exhibitors such as SANHE OUTDOOR, Lingkai Plastic, s-Hand, Beilian Plastic, Kervino, Miles, Baocai, Hero, China First Pencil, Crearoma, Taizhou Mingyou, Chuangyi New Energy, Yuhaolang, TECHSPORT, Yobo, Spelor, ZHENYI, XIANGTAI SPORTS, Meite Outdoor, Hongsen, NEHEM, LangJie, DROPSHIP QUICDVNK, and many more.
The platform will also bring together top-tier service providers across the complete ecosystem – including leading global cross-border e-commerce platforms, logistics giants, and digital marketing specialists – delivering robust solutions from market expansion to operational optimisation. By convening industry leaders, the fair strengthens Chinese companies’ international networks and competitiveness. Notable participating platforms and service providers include Amazon Global Selling, eBay, Walmart Global eCommerce, Alibaba.com, Lazada, AliExpress, Shopee, SHEIN, Wayfair, Temu, Mercadolibre, DHGATE, JUMIA, eMAG, YandexMarket, Rakuten, LG CNS, LINGXING, Airwallex, Hosonsoft, Zhiwen Technology, Xingmeng, ZJcashbox, MOMAKING, IML, Worldwide Logistics, YQN, Meitu, GIGACLOUD TECHNOLOGY, HKTV mall, SAINIAO, Profit Fields, Donglixin, Anmei Group and Ansu.
Additionally, a special domestic pavilion, organised by Yangjiang’s renowned knife and scissors industry, will highlight high-quality products infused with unique regional flair. Coupled with a business matching event held concurrently for related sectors, the pavilion will facilitate efficient sourcing opportunities for buyers to access their targeted suppliers.
China (Shenzhen) Cross Border E-commerce Fair is co-organised by Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Shenzhen OCT Exhibition & Convention management Co Ltd, Beijing Talent International Exhibition Co Ltd. For more information, please visit www.ccbec-shenzhen.com.
Press information and photographic material:
Links to social media:
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on China Merchants Exhibition Management (Shenzhen) Co Ltd
Shenzhen Merchants Exhibition Management Co., Ltd. is a professional exhibition consulting, construction, and operation management company under the China Merchants Shekou Industrial Zone. It is one of the few companies in the domestic exhibition industry that possesses comprehensive capabilities across the entire chain, including planning and design, development and construction, and operation management. The company is committed to providing comprehensive solutions for urban exhibition centers, creating a world-class platform for global communication and collaboration through top-notch design, construction, and operation.
Background information on Shenzhen OCT Exhibition & Convention Management Co Ltd
Shenzhen OCT Exhibition & Convention Management Co Ltd is a professional exhibition company under OCT Group Co Ltd. Relying on the resource advantages of OCT culture, tourism, real estate, electronic technology and related business investment sectors, it is committed to developing into a comprehensive exhibition group with exhibition venue operation, exhibition event organization, management consulting and related supporting services.
Background information on Beijing Talent International Exhibition Co Ltd
Established in 1999, Beijing Talent International Exhibition Co Ltd was one of the earliest trade fair organisers in China to provide overseas exhibition services. The company is committed to providing high-quality exhibition services to foreign companies, and has maintained long-term cooperative relations with many world-renowned exhibition organisers over the past twenty years. Playing a leading role in foreign trade across a variety of industries, the company has established links with relevant industry institutions across the country. The company’s exhibitions are organised in more than 30 countries and regions with over 100 projects around the world.