Structured around four main themed halls, the show will bring together leading cross-border product categories including beauty and personal care, building materials and home decoration, consumer electronics, fashion and accessories, festive items, food and beverages, household consumer goods, jewellery and stationery, medical care products, pet supplies, sporting goods, toys and collectibles, and more.
The new specialised POD Zone, Custom Molds Zone, and Consumer Security Products Zone, plus the returning Cross-Border E-Commerce Logistics Zone will all offer tailored solutions such as print-on-demand custom production, original designs, and product development. The fair will also feature five domestic pavilions from key local manufacturing hubs – including Langfang, Ningbo, Taizhou (Jiangsu), Taizhou (Zhejiang) and Yangjiang – showcasing regional supply chain expertise and connecting Chinese suppliers with the global market.
Engaging fringe events to explore hot industry topics
During the show, more than 100 fringe events will be held, featuring experts from cross-border e-commerce platforms, company representatives, and industry leaders. Through keynote speeches, panel discussions, and case study sharing sessions, these events will delve into insightful e-commerce related topics such as industry trends, marketing innovation, global expansion strategies, and cross-border payment solutions. Highlights include:
- China (Shenzhen) Cross Border E-commerce Development Forum: five new dedicated sessions covering comprehensive topics related to the POD ecosystem, digital global trade, consumer security product selection, AI-powered cross-border strategies, and European market expansion.
- Dedicated e-commerce platform forums: representatives from leading platforms including Amazon Global Selling, eBay, Walmart Global eCommerce, Alibaba.com, and SHEIN will share operational strategies and policy insights.
- CCBEC Award: recognises industry-leading companies and underscores innovative products and services.
- Alibaba ‘Cross-Border Entrepreneur Competition’: focuses on digitally-driven global expansion and growth, identifying new trends in foreign trade while fostering ecosystem innovation and talent development.
- Three major seller service zones:
- The Seller Accelerator Zone is dedicated to empower novice cross-border e-commerce sellers and provide strategic safeguards for high-performance sellers managing hundreds of millions in sales;
- The Influencer & Fan Engagement Zone offers access to millions of overseas influencers and end-to-end short-video marketing strategies;
- The Trendy Toy Co-Branding Zone, newly supported by the Trendy Toys Industry Alliance, focuses on promoting the overseas marketing of potential best-selling products through co-branding collaborations.
With a continued focus on uniting the industry’s supply chain, CCBEC 2025 provides global e-commerce professionals a seamless, all-in-one platform for product sourcing, networking opportunities, and knowledge sharing.
Please click here for more details on other concurrent events and to access the full schedule.
China (Shenzhen) Cross Border E-commerce Fair is co-organised by Messe Frankfurt (Shenzhen) Co Ltd, China Merchants Exhibition Management (Shenzhen) Co Ltd, Shenzhen OCT Exhibition & Convention management Co Ltd, Beijing Talent International Exhibition Co Ltd. For more information, please visit www.ccbec-shenzhen.com.
Press information and photographic material:
https://ccbec-shenzhen-autumn.hk.messefrankfurt.com/shenzhen/en/press/photos.html
Links to social media:
www.facebook.com/CCBECfair
www.instagram.com/ccbecfair
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on China Merchants Exhibition Management (Shenzhen) Co Ltd
Shenzhen Merchants Exhibition Management Co., Ltd. is a professional exhibition consulting, construction, and operation management company under the China Merchants Shekou Industrial Zone. It is one of the few companies in the domestic exhibition industry that possesses comprehensive capabilities across the entire chain, including planning and design, development and construction, and operation management. The company is committed to providing comprehensive solutions for urban exhibition centers, creating a world-class platform for global communication and collaboration through top-notch design, construction, and operation.
Background information on China Merchants Exhibition Management (Shenzhen) Co Ltd
Shenzhen Merchants Exhibition Management Co., Ltd. is a professional exhibition consulting, construction, and operation management company under the China Merchants Shekou Industrial Zone. It is one of the few companies in the domestic exhibition industry that possesses comprehensive capabilities across the entire chain, including planning and design, development and construction, and operation management. The company is committed to providing comprehensive solutions for urban exhibition centers, creating a world-class platform for global communication and collaboration through top-notch design, construction, and operation.
Background information on Shenzhen OCT Exhibition & Convention Management Co Ltd
Shenzhen OCT Exhibition & Convention Management Co Ltd is a professional exhibition company under OCT Group Co Ltd. Relying on the resource advantages of OCT culture, tourism, real estate, electronic technology and related business investment sectors, it is committed to developing into a comprehensive exhibition group with exhibition venue operation, exhibition event organization, management consulting and related supporting services.
Background information on Beijing Talent International Exhibition Co Ltd
Established in 1999, Beijing Talent International Exhibition Co Ltd was one of the earliest trade fair organisers in China to provide overseas exhibition services. The company is committed to providing high-quality exhibition services to foreign companies, and has maintained long-term cooperative relations with many world-renowned exhibition organisers over the past twenty years. Playing a leading role in foreign trade across a variety of industries, the company has established links with relevant industry institutions across the country. The company’s exhibitions are organised in more than 30 countries and regions with over 100 projects around the world.
www.talent-expo.com