Ms Regina Tsai, General Manager of Messe Frankfurt (HK) Ltd, Taiwan Branch, stated: “By harnessing our international resources, we have effectively rebranded the long-standing Beauty Expo. By shifting from a B2C model to B2B2C and aligning with our Beautyworld series, we are strengthening our global ties in the beauty industry, ensuring we remain relevant and innovative in a fast-changing market. In partnership with UDN.com, the event has emerged as the largest international beauty fair in Taiwan, offering brands enhanced visibility across Asia and beyond. This transformation not only attracts a broader audience but also amplifies B2B opportunities, establishing us as a pivotal player in Taiwan’s beauty sector for the years ahead.”
In line with the rebrand, the upcoming fair will be strategically designed to establish a robust B2B sourcing platform, emphasising its commitment to enhancing business connections within the beauty industry. A targeted Buyer Matching Programme will be launched to connect exhibitors with qualified buyers from both Taiwan and key international markets, including Thailand, Malaysia, and Vietnam. This programme aims to foster meaningful B2B connections and facilitate cross-border trade opportunities across the beauty sector.
Enriching the thematic diversity of Beautyworld Taipei with three new zones and pavilions
Over four days, the show will once again gather beauty experts from around the world to offer a complete overview of various industry segments, including skincare, cosmetics, personal care, spa, salon equipment, and wellness products.
Crafted to meet the growing market demands and capitalise on emerging consumer trends, the fair will introduce three new zones and pavilions: Medical Aesthetics Zone, Aromatherapy & Essential Oils Zone, and European Premium Beauty Pavilion.
- Medical Aesthetics Zone: a recent survey among 2,620 Taiwanese consumers revealed that while only 23.2% have experienced medical aesthetic treatments, 64% are interested, indicating significant growth potential[1]. This zone will be a dedicated platform for clinical skincare and non-invasive treatment providers, connecting suppliers with Asia's expanding market for medically backed beauty solutions. The focus will be on advanced clinical skincare, anti-aging products, and non-invasive devices, developed in collaboration with medical aesthetics associations. Featured exhibitors include Airlee Enterprise, Fairy Clinic, Caiyi Biotechnology, Shine Eleven Biotech, and Starclinic.
- Aromatherapy & Essential Oils Zone: Taiwan's essential oils market is witnessing significant growth, projected to reach USD 396.3 million by 2030[2]. This dedicated space will be a curated showcase for sensory and wellness-focused beauty products, aligning with Asia's rising interest in holistic care and natural living. It will display products such as essential oils, natural fragrances, and aromatherapy solutions, catering to the latest wellness and self-care trends within the lifestyle and spa sectors. Brands specialising in aromatherapy and wellness products will find valuable opportunities in this zone.
- European Premium Beauty Pavilion: this pavilion will debut as a premier showcase for Europe's finest luxury beauty labels, offering Asian buyers direct access to authentic, design-driven cosmetic and wellness innovations. Focusing on skincare, fragrances, and beauty products, it will highlight high-end brands that emphasise heritage, quality, and innovation. As a strategic gateway for European brands entering the Asian market, this pavilion will also feature certified organic and heritage cosmetic manufacturers, as well as wellness and fragrance brands renowned for their design credentials.
For more information about Beautyworld Taipei, please visit www.beautyworldtaipei.com
[1] ‘2024 Aesthetic Consumption Trends Insight Report’, Taiwan Trend Research, 2025, https://www.twtrend.com/trend-detail/aesthetic/, (Retrieved: June 2025)
[2] ‘Taiwan Essential Oils Market Size & Outlook, 2023–2030’, Grand View Research, 2025, https://www.grandviewresearch.com/horizon/outlook/essential-oils-market/taiwan, (Retrieved: June 2025)
About Beautyworld Taipei
Entering its 36th edition, Beautyworld Taipei stands as Taiwan's longest-running and most prestigious beauty exhibition. Co-organised with UDN.COM, the event serves as a crucial platform for international brands to penetrate the Taiwan market, attracting a diverse range of visitors including distributors, retailers, salon owners, and beauty professionals. The curated exhibition space will seamlessly integrate various sectors of the beauty industry, from cutting-edge skincare innovations to revolutionary beauty tech solutions, advanced cosmetics formulations, professional hair care products, and specialised nail care offerings. The fair will also feature dedicated areas for packaging innovations and OEM / ODM collaborations, creating a complete eco-system for beauty industry professionals.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
Background information on Conzoom Circle: conzoom-circle.messefrankfurt.com/information