Attendees can uncover new, niche and noteworthy brands from around the world, and explore industry trends and innovations through one-to-one connections
Beautyworld Middle East 2024 marks the debut of Beauty Beginnings, an exciting and brand-new discovery zone exclusively designed to introduce some of the most innovative beauty brands from around the world to the Middle East and North Africa markets.
The brainchild of Beautyworld Middle East and Valérie Kaminov, industry expert and founder of International Luxury Brand Consultancy (ILBC), Beauty Beginnings provides the ultimate launchpad for cosmetics, skincare fragrance and body care brands to explore new markets, whilst offering top retailers, distributors and buyers a carefully curated opportunity to expand their portfolio of brands.
Featuring beauty start-ups and niche SMEs across multiple categories – each one new to the show, and expertly selected for growth in the global marketplace – Beauty Beginnings showcases the ingenuity and creativity of the beauty sector from around the world. The three-day event also offers attendees the opportunity to uncover some of the latest names transforming the sector, whilst networking, exchanging ideas, exploring market trends, celebrating innovation within the industry and learning more about the future of beauty.
Commenting on the launch of Beauty Beginnings, Valérie Kaminov says: “In conceiving Beauty Beginnings, we wanted to create a distinctive platform for talent from around the world to join an already incredible line-up at Beautyworld Middle East 2024. By giving buyers and distributors priority access to some of the most exciting names to enter the industry in recent years, Beauty Beginnings is an unmissable destination where you can discover something different, something ground-breaking and something you’ve not seen before.”
In a welcome exchange of ideas, insight and thought leadership at Beauty Beginnings, Valérie Kaminov will inform and inspire the region’s beauty retail and distribution sector on myriad topics, including how to expand into new regions for brands, finding the right business partners, and how having a wider, less traditional and more diverse partner outreach can achieve impressive results, as well as deliver a business collaboration that helps you navigate the nuances of new markets.
Those looking to dive deeper into the distribution conversation can attend Valérie’s Next in Beauty panel discussion on Day 2 of Beautyworld Middle East 2024, in which she is joined by Alexander H. Wensky from Almuftah Group, Naba Nsaif Gasim from Planet Pharmacies LLC, Brooke Bergé from Ali Bin Ali Holding and Brice Arnaud from Talabat to discuss ‘How to Interview Your Distribution Partner’.
As part of the 28th edition of Beautyworld Middle East, the region’s largest and most important beauty trade show, which takes place across three days from 28-30 October at Dubai World Trade Centre, Beauty Beginnings adds to an exclusive programme of business opportunities, conference sessions, interactive experiences, competitions, demonstrations, awards and more.
Playing a pivotal role in the growth and development of the region’s beauty and personal care industry, Beautyworld Middle East invites key players to network with fellow professionals, forge new partnerships and keep their finger on the pulse of the latest innovations in the fields of beauty, hair, fragrance and personal care in a dynamic and engaging environment.
Discussing the addition of Beauty Beginnings to the Beautyworld Middle East 2024 event, Ravi Ramchandani, Show Manager at event organisers, Messe Frankfurt Middle East says: “It’s incredibly exciting to launch Beauty Beginnings at this year’s Beautyworld Middle East 2024 event, which brings the finest brands and experts from around the world all together under one roof. This year’s 28th edition of Beautyworld Middle East is already set to be the biggest to date – increasing 14% in size on 2023’s event, with two new halls, and over 70,000 industry professionals and 1,900 exhibitors in attendance – creating the perfect opportunity for the brands taking part in Beauty Beginnings to showcase their products to the region for the very first time. Insightful, exciting and exclusive, we look forward to seeing you there.”
For more information about Beauty Beginnings at Beautyworld Middle East 2024, please visit https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html
About Beautyworld Middle East
Beautyworld Middle East, taking place from 28-30 October 2024 at Dubai World Trade Centre, is the region’s largest trade fair for beauty, hair, fragrance and well-being. As one of the most influential and visited beauty trade shows in the world, the event offers over 65,000 trade visitors a convenient and engaging platform to meet with over 1,800 exhibitors from across 60 countries for three days of unrivalled business networking, sourcing and inspiration. For more information, please visit our website.
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 600 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). Further information: www.messefrankfurt.com
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of exhibitions includes: Beautyworld Middle East, Beautyworld Saudi Arabia, Automechanika Dubai, Automechanika Riyadh, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Logimotion, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2023/24 event season, Messe Frankfurt Middle East exhibitions combined featured 6,324 exhibitors from over 60 countries and attracted 224,106 visitors from 156 countries.For more information, please visit our website.
About International Luxury Brand Consultancy (ILBC)
Founded on an ethos to add value to a business, ILBC is a well-established management and distribution consultancy specialising in the global beauty sector. Recognised for its forward-thinking approach and breadth of expert services, ILBC works across an extensive range of business sectors and distribution channels. Founder and MD Valérie Kaminov has worked for over 25 years within the cosmetics industry and has helped brands grow successfully around the world. For further information www.ilbc.co.uk.